Phillip Island Regional Tourism

Destination Phillip Island

The purpose of the Association to act as the independent destination management entity recognised by the Victorian Government as the peak official voice for the visitor economy in the region.

The association as the recognised Visitor Economy Partnership has responsibility to deliver towards the following outcomes:

• deliver enhanced leadership and collaboration at a regional level

• tailor industry strengthening support to address regional needs

• encourage increased community support for tourism

• facilitate enhanced visitor dispersal and experiences

• undertake collaborative destination marketing and regional conversion

• provide insights and investor connections that inform a strengthened pipeline and product development

• provide regional context and insights to inform government policy development, decision making and investment priorities

• ensure continued crisis preparedness and support relative to the visitor economy

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