Our Strategies
Annual Report
Once again another busy year for the team at Destination Phillip Island. Here is an overview of the various activities that were delivered.
Download 2024-25 Destination Phillip Island Annual Report
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Tourism For The Greater Good
The purpose of this Destination Management Plan (DMP) is to recognise and realise the full value of tourism by ensuring it is a positive force for people, nature, and our economy over the next 10 years.
This DMP has also been informed by, builds upon and supersedes the Phillip Island & San Remo Visitor Economy Strategy 2035 (published 2016) and draws on the most up-to-date collective intelligence across all key stakeholders to ensure the plan remains balanced and strategic.
To learn about the development of the Phillip Island and San Remo destination Management Plan, see here.
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The Phillip Island and San Remo Visitor Economy Workforce Plan has been developed to attract and retain a workforce whose capabilities meet the needs of an evolving Phillip Island and San Remo visitor economy, whilst maximising the opportunities of the changing community economy.
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In 2016, the Phillip Island and Sen Remo Visitor Economy Strategy 2035 set a vision for Phillip Island and San Remo to be recognised nationally and globally as a world leading sustainable tourism destination, where tourism is embraced by the community.
This strategy is currently being updated to develop a 10 year Destination Management Plan that will establish a critical strategic roadmap for the sustainable growth and development of the destination post-pandemic, while balancing the economic, social and environmental priorities of the region.
