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Phillip Island
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Drive Victoria

Invitation to join - Drive Victoria Campaign

We would like to invite all financial partners with Destination Phillip Island to participate in our new Drive Victoria Partnership.

Drive Victoria is a cross-regional tactical marketing campaign launched in November 2023. We have partnered with the Great Ocean Road, Mornington Peninsula and Geelong / Bellarine regional organisations to deliver a campaign that supports our regional marketing activities and taps into our most important audience – the self-drive market. This market makes up 98% of visitors to regional Victoria.

The collaborative campaign will target Melbournians looking to escape and will include a dedicated marketing program, including paid and organic social media, a dedicated social media channel and a dedicated website, plus Drive Victoria content on each partner region’s website.

Drive Victoria website



2024 Benefits for Drive Victoria partners include:

  • License to use the Drive Victoria digital toolkit and media assets for your own marketing
  • Business listing on the Drive Victoria landing page on visitphillipisland.com.au drive landing page
  • Ability to list travel deals on the landing page
  • Be considered for content promotion on Drive Victoria social channels
  • Promote your business in a campaign that works to drive intent to conversion from the consumer

Buy into the program is $250, including GST now included in the 2024 Premium Plus and Platinum Partnership Packages

If you are interested in upgrading your partnership or buying into this program please contact marketing@visitphillipisland.com.au

Drive Victoria Registration