Drive Victoria
Drive Victoria Campaign
Drive Victoria is a cross-regional tactical marketing campaign launched in November 2023. We have partnered with the Great Ocean Road, Mornington Peninsula and Geelong / Bellarine regional organisations to deliver a campaign that supports our regional marketing activities and taps into our most important audience – the self-drive market. This market makes up 98% of visitors to regional Victoria.
The collaborative campaign targets Melbournians looking to escape and will include a dedicated marketing program, including paid and organic social media, a dedicated social media channel and a dedicated website, plus Drive Victoria content on each partner region’s website.
Benefits for Drive Victoria partners include:
- License to use the Drive Victoria digital toolkit and media assets for your own marketing
- Business listing on the Drive Victoria landing page on visitphillipisland.com.au drive landing page
- Ability to list travel deals on the landing page
- Be considered for content promotion on Drive Victoria social channels
- Promote your business in a campaign that works to drive intent to conversion from the consumer
If you are interested in upgrading your partnership or buying into this program please contact marketing@visitphillipisland.com.au
