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Phillip Island
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Drive Victoria

Invitation to join - Drive Victoria Campaign

We would like to invite all financial partners with Destination Phillip Island to participate in our new Drive Victoria Partnership.

Drive Victoria is a cross-regional tactical marketing campaign launching in time for Spring 2023. We have partnered with the Great Ocean Road, Mornington Peninsula and Geelong / Bellarine regional organisations to deliver a campaign that supports our regional marketing activities and taps into our most important audience – the self-drive market. This market makes up 98% of visitors to regional Victoria.

The collaborative campaign will target Melbournians looking to escape and will include a dedicated marketing program, kicking off in Spring 2023 including paid and organic social media, a dedicated social media channel and a dedicated website, plus Drive Victoria content on each partner region’s website.

Benefits for Drive Victoria partners include:

  • License to use the Drive Victoria digital toolkit and media assets for your own marketing
  • Business listing on the Drive Victoria landing page on visitphillipisland.com.au
  • Ability to list travel deals on the landing page
  • Be considered for content promotion on Drive Victoria social channels
  • Promote your business in a campaign that works to drive intent to conversion from the consumer

Buy into the program is $250, including GST

Registration is now open! Complete the registration and payment form below to ensure your business is loaded to the platform. Applications will close mid September 2023.

If you have any questions, please contact marketing@visitphillipisland.com.au

Drive Victoria Registration