We would like to invite all financial partners with Destination Phillip Island to participate in our new Drive Victoria Partnership.
Drive Victoria is a cross-regional tactical marketing campaign launched in November 2023. We have partnered with the Great Ocean Road, Mornington Peninsula and Geelong / Bellarine regional organisations to deliver a campaign that supports our regional marketing activities and taps into our most important audience – the self-drive market. This market makes up 98% of visitors to regional Victoria.
The collaborative campaign will target Melbournians looking to escape and will include a dedicated marketing program, including paid and organic social media, a dedicated social media channel and a dedicated website, plus Drive Victoria content on each partner region’s website.
If you are interested in upgrading your partnership or buying into this program please contact marketing@visitphillipisland.com.au