Customer Profiles

Meet Phillip Island's new Customer Profiles!

Our industry partners and our friends Sueanne and Peter from Customer Frame have we’ve been busy developing a brand-new set of Customer Profiles for Phillip Island. Going beyond traditional demographics, we’ve delved right down into who our customers truly are – from their interests and motivators to what makes them tick, and what ticks them off!

The profiles were developed to:

• Develop a collective + harmonised view of the customer

• Enable a clear, consistent + common understanding of the region’s tourism customers, beyond demographics alone

Download & read all about your new profiles here

Phillip Island Customer Profiles

Customer Profiles - Support Program

Going beyond traditional demographics (like where they live + what they do for a job), our new Customer Profiles delve right down into who our customers truly are – from their interests + motivators to what makes them tick + what ticks them off!

We’ll help you bring these profiles to life through an engaging, educational + exciting Program, designed to help you identify which profiles best match your business + how to use them for the greatest impact.

If you want more customers, spending more money, staying longer, coming back more often + telling everyone they know – then this is a program you’re not going to want to watch the webinars below!

For any questions about this program contact Serena info@visitphillipisland.com.au

Watch the webinar (above)

Download Module 1 worksheets here

Listen to the recorded support session with Peter & Sueanne here

Watch the webinar (above)

- Download Module 2 worksheets here

- Join Live Support session - 10.30 - 11.30am - Wed 23rd November

Click here to join the meeting - (be sure to add to your calender!)

Watch the webinar (above)

- Download Module 3 worksheets here

- Live Support session - 10.30am - Wed 30th November

Click here to join the meeting - (be sure to add to your calender!)

https://customerframe.com/