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Phillip Island

Destination Phillip Island hosts a variety of training, events, workshops and networking for the industry.

Early registration is recommended as some workshops and events have limited places available.

The TOMS - Building Digital Capability & Confidence

Designed specifically for small businesses in the travel & tourism industry, this all-inclusive program will show you step-by-step how to create and implement a marketing strategy that drives growth & sustainability for your business.

Workshop Overview

Learn essential digital skills to grow your business and work smarter! Discover how to supercharge your marketing efforts to create thumb-stopping content that cuts through, connects and drives results.

What you will learn

From choosing your priority marketing channels to finding the time to sustain them with limited resources. This laser-focused program will walk you step-by-step through how to design, implement and maintain a marketing strategy that works. You’ll walk away with plans to implement, clear goals to achieve and the confidence and skills you need to drive growth from your marketing efforts.

Program Outputs

#confidence - Increase your skills and capabilities in choosing and implementing marketing tactics that are aligned with your customers, markets and goals.

#clear plan - Implement a sustainable, results-focused marketing plan geared towards increasing business results. Actionable, practical and apply immediately.

#continuous learning - Lifetime access to best-practice templates and frameworks. Digital toolkit for free online resources and deeper-dives.

#community - Build lifelong relationships and opportunities to collaborate with like-minded operators in the Phillip Island region. Stronger together.

Workshop Timeline
A fully-facilitated Digital Marketing Program delivered over 3 months.

Starting Wednesday 18 May.

Maximise connection and convenience with our blended in-person and live online approach.

There will be 2 in-person sessions & 7 online sessions as well as 2 check-ins to see how you are progressing.

Session Dates
1 - Wed 18 May (in person) - Planning, Goals & Objectives
2 - Mon 23 May (online) - Branding & Your Target Audience
3 - Mon 30 May (online) - Websites That Work
4 - Mon 6 June (online) - Data-Driven Marketing: Improve Your Performance
5 - Tues 14 June (online) - Content Planning & Creation
6 - Mon 11 July (online) - Increase Your Reach with Search & Partner Sites
7 - Mon 18 July (online) - Social Media Effectiveness
8 - Mon 25 July (online) - Email Marketing Strategy
9 - Mon 1 August (in person) - Review & Finalise Your Marketing Plan

Meet The TOMS

Catherine Toms - Having spent over 20 years as a senior commercial digital & marketing leader – both agency and in-house – Catherine’s worked with some of the world’s biggest brands including Danone, BP, Tesco and Twitter to help them become more data-driven, customer-centric and digital-first.

Known for her high-energy, engaging approach and straight-talking, no-nonsense advice, Catherine’s extensive industry knowledge means she brings a stack of proven and practical ways to instantly improve your marketing efforts and results.

Steve Toms - Steve’s career started in education before moving into the world of digital in 2014. As General Manager of a Global Sports Marketing Agency, Steve advised some of Australia’s biggest sporting brands and clubs on practical ways to grow their online presence and make the most of today’s digital marketing opportunities.

Today, he works with some of the world’s most innovative brands to upskill their marketing teams. He’s trained over 9,500 business leaders and marketers, in over 20 countries. An unshakable optimist with a positive teaching style Steve’s sessions are motivating, inspiring and full of practical ideas to implement.

Website for more information
Digital Marketing Accelerator Phillip Island - The Toms.


Tickets are free of charge for Destination Phillip Island Partners (included in partnership benefits)

$200 (inc-GST) for non partners


Silverwater Resort, 17 Potters Hill Road, San Remo



For further information contact Serena Cabello

Email: [email protected]

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