Destination Management Plan

Tourism for the greater good

Following extensive community engagement conducted over a six month period, Destination Phillip Island has released the updated Phillip Island and San Remo Destination Management Plan: Towards 2033.

The purpose of this Destination Management Plan (DMP) is to recognise and realise the full value of tourism by ensuring it is a positive force for people, nature, and our economy over the next 10 years.

The ultimate aim is to create lasting, net-positive impacts and support a thriving tourism sector.

It is designed as a framework that will evolve over time to provide strategies and measure success to guide tourism management and its impacts on our community.

This DMP has also been informed by, builds upon and supersedes the Phillip Island & San Remo Visitor Economy Strategy 2035 (published 2016) and draws on the most up-to-date collective intelligence across all key stakeholders to ensure the plan remains balanced and strategic.

📘 Download Phillip Island and San Remo Destination Management Plan: Towards 2033

The delivery of the plan will be overseen by the plan custodians, made up of representatives from Destination Phillip Island, Bass Coast Shire Council and Phillip Island Nature Parks. A future action plan will be established from the Key Focus areas within the Guiding Principles of the plan and will be reviewed annually.

Updates on the progress of the plan will be communicated through a communications framework recognising community and stakeholders.

Subscribe to annual communications and updates by joining the DMP mailing list.

DMP Development

We know tourism is everyone’s business, so to help create this plan Destination Phillip Island partnered with Australian Tourism Planning Consultants, The Tourism Collective who worked closely with a Steering Committee to undertake detailed research and analysis which included:

• 281 survey responses from visitors, community and businesses
• 32 One-on-one Interviews with key stakeholders
• 75+ industry leaders engaged through workshops
• 8 Stakeholder group workshops
• 20 Written submissions of feedback on the Phillip Island and San Remo Visitor Economy Situation Analysis Snapshot Report
• 12 Written submissions of feedback on the Draft Phillip Island & San Remo Destination Management Plan