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Phillip Island
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Travel Trade

International and Domestic Travel Trade

Want to work with the international trade market and reach a larger audience? Then our International Program may be for you!

Phillip Island is highly regarded as a must-see destination on International visitors itineraries. Destination Phillip Island Regional Tourism has been promoting Phillip Island and surrounds in International markets over many years in partnership with local businesses, state and federal agencies.

The International Partnership Program gives industry cost-effective access to promote your business to international travel trade and consumers at a range of targeted trade events, missions, and shows at a highly subsidised cost.

The program sets out to do the following;

  • increase the exposure of the region,
  • increase regional coverage
  • help get businesses internationally ready
  • package products to increase stay
  • grow Phillip Island's market share of international overnight visitation
  • increase visitation particularly for low to shoulder season.

If you’re a travel trade partner/agent and would like to find out more about Phillip Island and the products that work with the travel trade and are internationally ready, see below to contact us.

For International and Domestic Travel Trade enquiries including out 2023 program:

Contact - Arnika Martin

Destination Phillip Island
Digital Media and Marketing Coordinator
Ph: 0466 620 856
E: marketing@visitphillipisland.com.au

Phillip Island International Program

Phillip Island Trade Resources and Manual

Download our manual

Travel Trade Phillip Island

We encourage all businesses to become Internationally Ready – are you wanting to work with international sales agents who make commission-based sales on behalf of them.

If you're new to working with the travel trade, Tourism Australia provides an excellent introductory guide to inbound tourism in Australia.

The toolkit was produced by the Australian Tourism Export Council (ATEC) and Tourism Australia in partnership with the Australian State and Territory tourism offices.

The toolkit contains advice on how to

  • Understand the travel distribution system and its rate structure
  • Research international markets to establish who will use your products
  • Recognise the different travel styles of inbound travellers
  • Develop a marketing plan to target international visitors through a range of mediums and distribution channels

To view the toolkit please click here

By working with the international travel trade we aim to increase dispersal and low and shoulder season travel from our key source international markets.

Businesses that work with international trade or are thinking of becoming "internationally ready" can partner with Destination Phillip Island to leverage opportunities to support growth of the region's international visitor numbers.

Phillip Island Touring Alliances

Phillip Island is a key destination in the Go Beyond Melbourne Touring Alliance.

The touring alliance developed by Visit Victoria include four participating regions: Geelong & The Bellarine, Mornington Peninsula, Phillip Island and Yarra Valley & The Dandenong Ranges.

Touring and self-drive road trips are becoming increasingly popular, and the more sophisticated or repeat traveller wants to immerse themselves in regional experiences. GBM’s key objective is to encourage the dispersal of international visitors into participating regions with an emphasis on increasing overnight stays and spend.

For more information visit the website.

Phillip Island is a key destination on the Sydney Melbourne Coastal Drive which explores the southern coastline from Sydney to Melbourne delivering a lifetime of memories. For more information visit the website.