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Phillip Island
Purple Hen Winery

Campaigns


As restrictions ease, we have begun activating our marketing efforts including paid social media campaigns, radio and tv ads, print and digital media.

Connect With Us - Social Media

Our key digital assets include;

Website - visitphillipisland.com.au

Facebook - @visitphillipisland

Instagram - @phillipisland

Twitter - @phillipisland

Pinterest - Visit Phillip Island

Youtube - Phillip Island Tourism

Always on organic social media calendar, which focuses on using owned and user-generated content to raise awareness, drive consideration and to create advocates and community.

Paid social media has included our two recent videos targeting Melburnians and Victorians.

Our key Instagram hashtags include #phillipisland #seeaustralia #visitvictoria and #stayclosergofurther

Latest Campaign Marketing - Print Media

As seen in Australian Traveller Magazine 'Reclaim Summer' Edition

Digital Media

Phillip Island and Bass Coast Official Visitor Guide

Copies of the 2020 guide are still available from our office or the Phillip Island Visitor Information Centre.

At this time the 2021 edition is on hold.

120,000 copies are printed, one of the largest print runs in Victoria.

The Official Visitor Guide is supported by a comprehensive distribution plan, downloaded online from the visitphillipisland.com and visitbasscoast.com websites and viewed online on various platforms.

Exclusive DISTRIBUTION at City of Melbourne TOWN HALL Visitor Information Centre (replacing Federation Square and other individual brochures)

The 2020 Official Visitor Guide is a guide to motivate visitors and extend their stay to their visit to Phillip Island and Bass Coast. Whilst there is a whole range of digital information online there is still a very important place for printed Visitor Guides and other printed material.

Destination Phillip Island is committed to an extensive distribution strategy partnering with BDM (Brochure Distribution Management), T W Logistics and Phillip Island Brochure Distribution to ensure the guide is placed appropriately. This includes Visitor Information Centres, Rental Car Companies, Melbourne Airport, the NEW Melbourne Town Hall and RACV and other state affiliates.

For all brochure and OVG delivery orders please contact Pauleen on 03 5952 2729 or email your order to [email protected]

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