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Phillip Island
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Campaigns

Campaigns - Destination Phillip Island

As restrictions ease, we have begun activating our marketing efforts including paid social media campaigns, radio and tv ads, print and digital media.

Connect With Us - Social Media

Our key digital assets include;

Website - visitphillipisland.com.au

Facebook - @visitphillipisland

Instagram - @phillipisland

Twitter - @phillipisland

Pinterest - Visit Phillip Island

Youtube - Phillip Island Tourism

Always on organic social media calendar, which focuses on using owned and user-generated content to raise awareness, drive consideration and create advocates and community. We implement a range of organic and paid social media, along with blogs and website content.

Our key Instagram hashtags include #phillipisland #seeaustralia #visitvictoria and #stayclosergofurther



New Campaign - Phillip Island 101km2



Welcome to Phillip Island, 101km2 of amazing experiences distilled into one easygoing island sanctuary. Near enough to reach on a short drive from Melbourne but far enough to feel like you’ve had a real escape, Phillip Island is Victoria’s holiday sweet spot.

The island is famous for its Little Penguin parade and the legendary Australian Motorcycle Grand Prix, but there’s much, much more to see and do, and Phillip Island 101 is your guide to getting out there and experiencing it all.

No matter what time of the year you visit, there’s 101km2 of island magic to be discovered. From watching fur seals sun themselves on Seal Rocks, to enjoying a smooth red at a cosy wine bar and taking to the skies on an exhilarating scenic helicopter ride, whichever direction you head there’s fun to be found.

Whether you glamp under the stars, stay in a luxury cabin or book a caravan park with a view, we invite you to stay and create your own Island adventure. Soon you’ll see what us locals have long known – there’s nowhere quite like Phillip Island.

101 square kilometres of amazing is waiting. Phillip Island 101. One amazing place.

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Phillip Island 101

Phillip Island 101

Phillip Island and Bass Coast Official Visitor Guide

Copies of the 2020 guide are still available from our office or the Phillip Island Visitor Information Centre.

The 2022 visitor guide is currently in production.

120,000 copies are printed, one of the largest print runs in Victoria.

The Official Visitor Guide is supported by a comprehensive distribution plan, downloaded online from the visitphillipisland.com and visitbasscoast.com websites and viewed online on various platforms.

Exclusive DISTRIBUTION at City of Melbourne TOWN HALL Visitor Information Centre (replacing Federation Square and other individual brochures)

The 2022 Official Visitor Guide is a guide to motivate visitors and extend their stay to their visit to Phillip Island and Bass Coast. Whilst there is a whole range of digital information online there is still a very important place for printed Visitor Guides and other printed material.

Destination Phillip Island is committed to an extensive distribution strategy partnering with BDM (Brochure Distribution Management), T W Logistics and Phillip Island Brochure Distribution to ensure the guide is placed appropriately. This includes Visitor Information Centres, Rental Car Companies, Melbourne Airport, the NEW Melbourne Town Hall and RACV and other state affiliates.

For all brochure and OVG delivery orders please contact Serena on 0466 620 856 or email your order to [email protected]

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