As restrictions ease, we have begun activating our marketing efforts including paid social media campaigns, radio and tv ads, print and digital media.
Connect With Us - Social Media
Our key digital assets include;
Website - visitphillipisland.com.au
Facebook - @visitphillipisland
Instagram - @phillipisland
Twitter - @phillipisland
Pinterest - Visit Phillip Island
Youtube - Phillip Island Tourism
Always on organic social media calendar, which focuses on using owned and user-generated content to raise awareness, drive consideration and to create advocates and community. We implement a range of organic and paid social media, along with blogs and website content.
Our key Instagram hashtags include #phillipisland #seeaustralia #visitvictoria and #stayclosergofurther
Recent print marketing collateral also includes a range of features in Qantas Magazine, Space Magazine, Gourmet Australian Traveller, Weekend Australia, Australian Traveller and many more.
As seen in Australian Traveller Magazine 'Parents Guide' Edition. The digital version can be seen here https://www.australiantravelle...
Linger a little longer and discover hidden gems and classic attractions on our new Phillip Island and Bass Coast Discovery Trails. In March, we created 8 touring trails to encourage visitors to stay longer in region and explore one of the interest trails.
For the full list of trails, visit - https://www.visitphillipisland...
Copies of the 2020 guide are still available from our office or the Phillip Island Visitor Information Centre.
At this time the 2021 edition is on hold.
120,000 copies are printed, one of the largest print runs in Victoria.
The Official Visitor Guide is supported by a comprehensive distribution plan, downloaded online from the visitphillipisland.com and visitbasscoast.com websites and viewed online on various platforms.
Exclusive DISTRIBUTION at City of Melbourne TOWN HALL Visitor Information Centre (replacing Federation Square and other individual brochures)
The 2020 Official Visitor Guide is a guide to motivate visitors and extend their stay to their visit to Phillip Island and Bass Coast. Whilst there is a whole range of digital information online there is still a very important place for printed Visitor Guides and other printed material.
Destination Phillip Island is committed to an extensive distribution strategy partnering with BDM (Brochure Distribution Management), T W Logistics and Phillip Island Brochure Distribution to ensure the guide is placed appropriately. This includes Visitor Information Centres, Rental Car Companies, Melbourne Airport, the NEW Melbourne Town Hall and RACV and other state affiliates.
For all brochure and OVG delivery orders please contact Pauleen on 03 5952 2729 or email your order to [email protected]