Looking for travel information? Click here
Phillip Island
About
Marketing
Industry Development
Resources
Pyramid Rock Walk Chinese 2

Travel Trade - International and Domestic

If you’re a travel trade partner/agent and would like to find out more about Phillip Island and the products that work with the travel trade and are internationally ready, see below to contact us.
For International and Domestic Travel Trade enquiries:
Contact - Alisha Harding Destination Phillip Island
International Marketing Representative
Ph: 0466 620 856E: marketing@visitphillipisland.com.au



Travel Trade Phillip Island

We encourage all businesses to become Internationally Ready – are you wanting to work with international sales agents who make commission-based sales on behalf of them.

If you're new to working with the travel trade, Tourism Australia provides an excellent introductory guide to inbound tourism in Australia.

The toolkit was produced by the Australian Tourism Export Council (ATEC) and Tourism Australia in partnership with the Australian State and Territory tourism offices.

The toolkit contains advice on how to

  • Understand the travel distribution system and its rate structure
  • Research international markets to establish who will use your products
  • Recognise the different travel styles of inbound travellers
  • Develop a marketing plan to target international visitors through a range of mediums and distribution channels

To view the toolkit please click here

By working with the international travel trade we aim to increase dispersal and low and shoulder season travel from our key source international markets.

Businesses that work with international trade or are thinking of becoming "internationally ready" can partner with Destination Phillip Island to leverage opportunities to support growth of the region's international visitor numbers.

Bfe35C934B4516B9C19Ae041139C71De

A Maze'N Things
62F39D2E1199E8313B0Ebc46F7162C78

Churchill Island
4D64A21Ec9A29Ab0F6D43Aee0Ac8C612

Koala Conservation Reserve

Phillip Island Touring Alliances

Phillip Island is a key destination in the Go Beyond Melbourne Touring Alliance.

The touring alliance developed by Visit Victoria include four participating regions: Geelong & The Bellarine, Mornington Peninsula, Phillip Island and Yarra Valley & The Dandenong Ranges.

Touring and self-drive road trips are becoming increasingly popular, and the more sophisticated or repeat traveller wants to immerse themselves in regional experiences. GBM’s key objective is to encourage the dispersal of international visitors into participating regions with an emphasis on increasing overnight stays and spend.

For more information visit the website.

Phillip Island is a key destination on the Sydney Melbourne Coastal Drive which explores the southern coastline from Sydney to Melbourne delivering a lifetime of memories. For more information visit the website.