Travel Trade - International and Domestic
If you’re a travel trade partner/agent and would like to find out more about Phillip Island and the products that work with the travel trade and are internationally ready, see below to contact us.
For International and Domestic Travel Trade enquiries:
Contact - Alisha Harding Destination Phillip Island
International Marketing Representative
Ph: 0466 620 856E: marketing@visitphillipisland.com.au
International and Domestic Travel Trade Marketing for local operators
Phillip Island is a must-see destination on International visitors’ itineraries. DPI promotes Phillip Island in International markets in partnership with Visit Victoria, ATEC and Tourism Australia. With international markets growing it is essential that Phillip Island experiences are promoted to the travel trade.
In 2025 Australia Tourism Exchange (ATE25) will be held in Brisbane. This is the largest travel trade event in the Southern Hemisphere. DPI will represent international partners at this event.
Program inclusions
- Business partner in the Go Beyond Melbourne international marketing program for 2025
- Go Beyond Melbourne promotion, website and trade activity
- Invitation to the Go Beyond Melbourne workshop in region
- Representation from DPI at ATE 2025 and ATEC ITO Event
- Visits and liaison with key Inbound Tour Operators in Melbourne and Sydney
- Co-operative marketing campaigns with key wholesale partners
- Profile included in digital Phillip Island International Planner, training presentation- distribution to International Visit Victoria managers and offices, and media
- Support on working with international trade and key contacts
- Market and trade updates
- Priority recommendation for trade and media familiarisations
Cost to Participate
Attractions and Large Accommodation venues $1100 (inc GST)
Restaurants / Accommodation 5 or less rooms $500 (inc GST)
Email your expression of interest to info@visitphillipisland.com.au by 20 February 2025
Travel Trade Phillip Island
We encourage all businesses to become Internationally Ready – are you wanting to work with international sales agents who make commission-based sales on behalf of them.
If you're new to working with the travel trade, Tourism Australia provides an excellent introductory guide to inbound tourism in Australia.
The toolkit was produced by the Australian Tourism Export Council (ATEC) and Tourism Australia in partnership with the Australian State and Territory tourism offices.
The toolkit contains advice on how to
- Understand the travel distribution system and its rate structure
- Research international markets to establish who will use your products
- Recognise the different travel styles of inbound travellers
- Develop a marketing plan to target international visitors through a range of mediums and distribution channels
To view the toolkit please click here
By working with the international travel trade we aim to increase dispersal and low and shoulder season travel from our key source international markets.
Businesses that work with international trade or are thinking of becoming "internationally ready" can partner with Destination Phillip Island to leverage opportunities to support growth of the region's international visitor numbers.
Phillip Island Touring Alliances
Phillip Island is a key destination in the Go Beyond Melbourne Touring Alliance.
The touring alliance developed by Visit Victoria include four participating regions: Geelong & The Bellarine, Mornington Peninsula, Phillip Island and Yarra Valley & The Dandenong Ranges.
Touring and self-drive road trips are becoming increasingly popular, and the more sophisticated or repeat traveller wants to immerse themselves in regional experiences. GBM’s key objective is to encourage the dispersal of international visitors into participating regions with an emphasis on increasing overnight stays and spend.
For more information visit the website.
Phillip Island is a key destination on the Sydney Melbourne Coastal Drive which explores the southern coastline from Sydney to Melbourne delivering a lifetime of memories. For more information visit the website.