Research

2024 Snapshot

Regional tourism statistics for domestic and international markets

Tourism Research Australia (TRA) publishes the International Visitor Survey (IVS) and National Visitor Survey (NVS), which provide tourism statistics on key metrics of visitors, nights and expenditure. This is the official measurement program of the industry and is released on a quarterly basis. Latest total figures for visits, nights and expenditure are presented below.

Explore a range of research to understand the trends and issues impacting the sector to enable better data-led decision-making by visiting the State Government research page.

Explore data for Phillip Island and Victoria and each of its tourism regions.

Tourism Australia - Future of Demand Research

The free to download Future of Demand research has been designed to support Australia’s tourism industry to make decisions about where demand exists, and ways to maximise the opportunities.

With so much change in the tourism category over the past two years, this research is very timely. It has been designed to support Australia’s tourism industry, across its many facets, to make decisions about where demand exists and ways to maximise the opportunities in this critical period of recovery.

Most tourism businesses are either sole traders or have a small team. Recognising the lean nature of many tourism businesses, we have endeavoured to provide a high level of insights across all sectors. As a result, the nature and scope of this research is quite complex as we have endeavoured to deliver as much richness as possible. The research covers 143 experiences across 20 markets and four target audiences: the High Yielding Traveller, Premium, Working Holiday Makers, and a more generic Long Stay audience.  There were also three deep dive sections covering Sustainable travel, Indigenous insights, and Accessible Travel.