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Phillip Island
Smiths Beach

Industry Update 31 May 2021

Dear Industry,

Our thoughts are with our local industry and community as we experience this next circuit breaker lockdown. We understand this has delivered another dent in the recovery efforts we have already faced. If you wish to discuss the difficulties you are facing or just want to share some insights please do not hesitate to contact myself or Pauleen.

Given the current circumstances all DIGITAL marketing has been put on hold. We are working on the Island Whale Month, and we hope that this will serve as a great incentive to encourage visitation over the coming months as we emerge from this lockdown. We also have segments coming up on Getaway and Postcards to promote visitation to the region.

Our industry seminar has been rescheduled to 22 June and those who had tickets for the 3 June are now booked in for the new date. Also if you could not make the 3 June, bookings are still being accepted.

Last week I participated in a forum with Hon. Martin Ferguson AM, who is leading the Reimagining the Visitor Economy expert panel and the initiative. We talked about policy initiatives and support needed to support and grow the visitor economy during covid conditions and what the future looks like when international travel returns.
Martin emphasised the importance of industry participating in the study at lease by completing the survey link below.
Reimagining the Visitor Economy
As a highly impacted region, we urge all of our local industry to provide input into this Federal Government survey
Complete Survey

More information on the work


Once again we would like to remind everyone about the changes to the approved QR code system. It is easy to set up, if you need help please contact Pauleen.


Please ensure you have implemented the Victorian Government QR code system. This is the only QR check-in system that is approved for Victorian Businesses that require QR check-in.

Venues and facilities currently using a Victorian Government Application Programming Interface (API) linked digital record keeping system must switch to the Victorian Government QR Service by Friday 28 May 2021. For instructions on how to switch, please go to Register to use the Victorian Government QR Code Service.

From Friday 28 May 2021, it will be mandatory for customer-facing industries that require checking-in to use the free Victorian Government QR Code Service. The full list of industries can be found at Checking in with QR Codes.

The State Government has announced a range of business support initiatives please see the links in the stories below.

yours sincerely

Destination Phillip Island Team
Kim Storey 0409 250 895
Pauleen Boulton / Arnika Martin 0466 620 856

Do not forget to follow our Facebook Page, where we share the latest updates and events


Circuit Breaker Business Support Package

The Victorian Government’s $250.7 million Circuit Breaker Business Support Package will assist small to medium businesses and sole traders unable to operate due to necessary public health measures under the circuit breaker restrictions announced on 27 May 2021. The package includes:
▪️ a $190.01 million second round of the Business Costs Assistance Program
▪️ a $40.7 million new round of the Licensed Hospitality Venue Fund
▪️ $20 million in targeted support for the events industry.
To be alerted when the programs open for applications please register for the Business Victoria Update newsletter.

More information

Island Whale Month on its way!

From 11 June to 11 July, townships across Phillip Island and San Remo will fly Island Whale flags, display posters and the whale tails, which are a new innovative additions to help celebrate this time of the year.
Island Whale Month sets out to celebrate the arrival of migrating humpbacks and visiting Southern Right whales to our local waters. Winter Whale Cruises with Wildlife Coast Cruises will commence on the Queens Birthday weekend, and the Festival committee is working on a range of events across the month. The award-winning Island Whale Festival will be held on the 2nd weekend of the winter school holidays, 2-4 July. With some changes to meet COVID events and the closure of the Cultural Centre, the Festival events will be spread across various venues including the Penguin Parade, The Nobbies Centre and St Philips Church. There will be an extensive range of science talks, Whale out of Water presentations and much more.
The program is well advanced and will be launched officially on Thursday, 10 June. Catch up on all the news by following @IslandWhales on Facebook/Instagram and the official website islandwhales.com.au

Industry Seminar and Lunch

When: Tuesday 22 June
Time: 12pm to 5.30pm
Where: Ramada Resort Phillip Island - Conference Room
Registration Costs: $30 inc GST per person

This event is subsidised to support industry recovery and is part of the Destination Phillip Island Recovery Plan.
Book Tickets Now

Island Whale Month industry and community launch

Join local tourism industry and community members to celebrate the whale season!

Hear from Lead Researcher David Donnelly from Dolphin Research Institute and Two Bays Whale Project and Neil from Phillip Island Brewing Co will officially launch "A Whale of an Ale".

Enjoy good company and finger food served (tapas style).
Drinks for purchase at Bar.
$30 per person (MUST PRE BOOK)
On Thursday 10 June 2021 at 7:00 PM to 9:00 PM


Rusty Water Brewery and Restaurant
1821 Phillip Island Road, Cowes, Vic 3922