Looking for travel information? Click here
Phillip Island
19 07 PI Whales 2

Industry Update 24 May 2021

Dear Industry,

The Reimagining the Visitor Economy Expert Panel has been appointed to advise industry and governments on the future of Australia’s visitor economy – which encompasses domestic and international tourism, international students, business and leisure travellers, as well as associated industries such as hospitality, aviation and accommodation.

The Panel now invites interested parties – including tourism operators, industry bodies, small businesses, state, territory and local governments, education providers and individuals – to have their say on what they think is important to secure the long-term future of the industry.

The Expert Panel seeks your input to identify what the visitor economy needs in order to be resilient, competitive, sustainable and profitable over the next ten years. The Panel has released a Discussion Paper to assist stakeholders to frame their submissions.
Read more

As a highly impacted region, we urge all of our local industry to provide input in this survey

Complete Survey




Venues and facilities currently using a Victorian Government Application Programming Interface (API) linked digital record keeping system must switch to the Victorian Government QR Service by Friday 28 May 2021. For instructions on how to switch, please go to Register to use the Victorian Government QR Code Service.

From Friday 28 May 2021, it will be mandatory for customer-facing industries that require checking-in to use the free Victorian Government QR Code Service. The full list of industries can be found at Checking in with QR Codes.

Kim Storey
On behalf of the Destination Phillip Island Team

Kim Storey 0409 250 895
Pauleen Boulton / Arnika Martin 0466 620 856

Do not forget to follow our Facebook Page, where we share the latest updates and events


Island Whale Month on its way!

It is all hands on deck at the Phillip Island Men’s Shed as they create 200 Whale Tails to be displayed across Phillip Island and San Remo as part of Island Whale Month.
The volunteers at this industrious venue have been working hard cutting whale tails out of plywood to form part of this year’s Island Whale celebrations. The Whale Festival Committee will distribute the tails to local shops, artists and venues to decorate and display in shopfronts to herald this special month in the calendar. The Island Whale Festival committee called on the Men’s shed co-ordinator Terry Heffernan who enthusiastically took on the challenge. Each week tails are being cut out, sanded and prepared for the event.
From 11 June to 11 July, townships across Phillip Island and San Remo will fly Island Whale flags, display posters and the whale tails, which are a new innovative additions to help celebrate this time of the year.
Island Whale Month sets out to celebrate the arrival of migrating humpbacks and visiting Southern Right whales to our local waters. Winter Whale Cruises with Wildlife Coast Cruises will commence on the Queens Birthday weekend, and the Festival committee is working on a range of events across the month. The award-winning Island Whale Festival will be held on the 2nd weekend of the winter school holidays, 2-4 July. With some changes to meet COVID events and the closure of the Cultural Centre, the Festival events will be spread across various venues including the Penguin Parade, The Nobbies Centre and St Philips Church. There will be an extensive range of science talks, Whale out of Water presentations and much more.
The program is well advanced and will be launched officially on Thursday, 10 June. Catch up on all the news by following @IslandWhales on Facebook/Instagram and the official website islandwhales.com.au

Left to Right Image in Header
Vern Stone, Mick McMullen and Terry Heffernan at the Phillip Island Mens Shed, Cowes

Last call for events for Island Whale Month?

Submissions for industry events close on the 28 May for our Whale Month program.
Island Whale Month is creating a month long program of events and promotion of the region for whale watching, and enjoying all our special experiences.
We will promote events from 11 June to 11 July, and the traditional 3 day Island Whale Festival will be held from 2-4 July during the school holidays.
The festival hub will be at the Penguin Parade, with satellite events at various locations including The Nobbies Centre and St Philips Anglican Church and others. Talks and events will be bookable to support a covid safe approach.

We would like more businesses involved, so give us a call to discuss your ideas or to seek some inspiration!
1. your involvement in creating supporting events, displays or other ideas in theming and supporting this whale month - please contact asap if you have some thoughts or would like to discuss your involvement
eg whale themed cocktails, desserts, cakes, chocolates, homewares, images, craft workshops etc
2. special dinner/music events for visitors to the region
between 11 June to 11 July which we can include in the program
3. accommodation and experience packages
4. you sharing all the information on the festival on your socials, newsletters etc (we will be sharing a media kit with you in the coming weeks)
Other fun ideas and your enthusiasm!
We are ready to chat and help develop your involvement, please give our office a call 0466 620 856