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Phillip Island
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Marketing

Destination Phillip Island Regional Tourism Board works with several organisations including the state and federal tourism boards, Visit Victoria and Tourism Australia, to deliver consumer and industry marketing for Phillip Island.

Phillip Island's marketing strategy is to strengthen Phillip Island's appeal to domestic and international markets by developing marketing assets that increase brand awareness and consideration so that we attract visitors to our region all year round.

Our marketing assets include, but not limited to:

  • Broadcast Media
  • Digital Media
  • Print Media
  • Marketing Cooperatives
  • Campaigns

As part of an integrated marketing strategy, our objectives are to increase visitation and position Phillip Island as an ideal all-year-round destination, continue to support industry and work collaboratively towards the 2035 Visitor Economy Strategy.

Connect With Us - Digital Media

Our key digital assets include;

Website - visitphillipisland.com.au

Facebook - @visitphillipisland

Instagram - @phillipisland

Twitter - @phillipisland

Pinterest - Visit Phillip Island

Youtube - Phillip Island Tourism

Always on organic social media calendar, which focuses on using owned and user-generated content to raise awareness, drive consideration and to create advocates and community.

Our key Instagram hashtags include #phillipisland #seeaustralia #visitvictoria and #stayclosergofurther

Naturally Playful Phillip Island

Naturally Playful Phillip Island

Marketing