Campaigns

Campaigns - Destination Phillip Island

As restrictions ease, we have begun activating our marketing efforts including paid social media campaigns, radio and tv ads, print and digital media.

Connect With Us - Social Media

Our key digital assets include;

Website - visitphillipisland.com.au

Facebook - @visitphillipisland

Instagram - @phillipisland

Twitter - @phillipisland

Pinterest - Visit Phillip Island

Youtube - Phillip Island Tourism

Always on organic social media calendar, which focuses on using owned and user-generated content to raise awareness, drive consideration and create advocates and community. We implement a range of organic and paid social media, along with blogs and website content.

Our key Instagram hashtags include #phillipisland #seeaustralia #visitvictoria and #stayclosergofurther

New Campaign - Phillip Island 101km2

Welcome to Phillip Island, 101km2 of amazing experiences distilled into one easygoing island sanctuary. Near enough to reach on a short drive from Melbourne but far enough to feel like you’ve had a real escape, Phillip Island is Victoria’s holiday sweet spot.

The island is famous for its Little Penguin parade and the legendary Australian Motorcycle Grand Prix, but there’s much, much more to see and do, and Phillip Island 101 is your guide to getting out there and experiencing it all.

No matter what time of the year you visit, there’s 101km2 of island magic to be discovered. From watching fur seals sun themselves on Seal Rocks, to enjoying a smooth red at a cosy wine bar and taking to the skies on an exhilarating scenic helicopter ride, whichever direction you head there’s fun to be found.

Whether you glamp under the stars, stay in a luxury cabin or book a caravan park with a view, we invite you to stay and create your own Island adventure. Soon you’ll see what us locals have long known – there’s nowhere quite like Phillip Island.

101 square kilometres of amazing is waiting. Phillip Island 101. One amazing place.

Click Here

For a snapshot of some of our latest marketing executions and partnerships, see below:

Australian Traveller Magazine - Digital Article HERE, brand ad and print native article.

TimeOut - Phillip Island - Digital Article HERE

Plus a range of other content including Broadsheet Melbourne, Broadsheet Sydney, UrbanList Sydney, Gippsland Lifestyle Magazine, Escape Magazine, Get Lost Magazine, Woman's Weekly and more!